Thursday, September 4, 2014

Vaynerchuck on Sales

Legendary entrepreneur, Gary Vaynerchuk, recently wrote
a very effective strategy to adapt to your online business
.

The strategy ironically, is the title of his book Jab, Jab, Jab,
Right Hook.
What does the title mean for us?
Well, basically the Right Hook is the knockout punch. It’s
the thing that makes money. It’s the thing that converts
leads to sales.
Most people run their business online with just throwing
the knockout punches.
They’re aiming for the one big knockout punch, every time.
You see this happen, when right from the very beginning,
a person or business tries to sell to you.
It’s all buy, buy, buy now!! But nothing else.
You can “tell” that they don’t really care about you one bit.
You’re just a dollar bill to them.
Just like a real fight, it’s not just all about the knockout
punch. It’s really about all of the little “”strategic”” punches
leading up to that one big punch that seals the deal.
It’s all about the jabs. Jabs mean adding value to your customers.
It’s building relationships with them, sometimes one on
one. A jab is engaging with your audience.
It’s about heartfelt service!!
And, it means you can’t be so greedy and be just about
the sale.
You think about people first, you add tremendous value
to their lives, and then, “if” it’s a fit, you make the sale.
Most often, if you do it right at this point, the sale will
come NATURALLY.
No closing “skills” required.
As you run your online business, remember the title
of the book, as it can serve you well.
3 jabs, one right hook.
Value, value, value, then ask for the sale…
Do this, at a MINIMUM, and you’ll fair well.
And if you want to fair VERY WELL, then check out
this powerful presentation right now:
This system give you very high profit margins, which
will in return allow you help others, help yourself, and
have an incredible life.

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