You see that seemingly innocuous phrase in weight loss ads, fitness program ads, and, of course, make money online ads.
Whenever an advertiser shows someone who knuckled down, followed their plan, stuck with it, and got great results, the advertiser has to say “results not typical”.
And it kinda stinks.
Why does it stink? Because it makes it sound like the ones who got great results were flukes…or somehow just lucky.
When the truth is usually just the opposite.
Here’s the hard truth that nobody wants to admit: The reason that “typical” results are less than inspiring is because most people are too lazy and unmotivated to actually follow any plan through to completion.
Yes, “typical” results are that you won’t lose a single inch off your belly.
Typical results are that you won’t make a single dime online.
Typical results are that you won’t make a single dime online.
But don’t blame the program for that!
That’s not “typical” of the program. That’s typical of human beings!
Most people who try something…ANYTHING…will get discouraged, whine and moan, and eventually quit. Because quitting is easy. And most people prefer easy to success.
That’s not the program’s fault. But the program gets “blamed” for it. And the advertiser has to say “results not typical”. It would be more accurate to say “Results ARE typical of people who actually follow the program, but we can’t say that because most people are lazy and that throws off the average!”
OK, rant over.
If you want to see some pretty amazing ‘atypical’ results from a guy who just crossed the ONE MILLION DOLLAR mark for commissions from MTTB IN LESS THAN ONE YEAR, click here to listen.
And please, whatever you do, don’t be “typical”
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