A Shortcut Through Your “10,000 Hours”

In his bestseller, Outliers, Malcolm Gladwell proposes one theory for why exceptionally successful people achieve as much as they do 10,000 hours.

Gladwell proposes that the Beatles, for example, achieved musical mastery by playing 8-hour shifts, for weeks on end, at a little club in Hamburg, Germany. 

Getting to the magical number of 10,000 hours allows you to achieve a degree of mastery most will never even approach. 

But here’s another thing that was happening in Hamburg that sheds even more light on the Beatles’ success…and provides a possible shortcut to your success. 

The Beatles weren’t only playing their own songs. They were playing lots and lots and lots of “covers”, songs other people had written. Popular songs. Successful songs. Songs by masters. And they played them over and over and over again. 

Many great writers have done the same thing. “Gonzo” journalist, Hunter S. Thompson, for example, typed out The Great Gatsby, word-for-word, several times when he was a young man. 

Not so he could write exactly like F. Scott Fitzgerald, but to internalize the “rhythms” of great writing deep down in his bones. 

Many copywriting gurus recommend the same thing…if you want to get good, one of the best things you can do is to copy, by hand, sales letters written by Gary Halbert or John Carlton. Word-for-word. 

What does this have to do with your online business? 

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Well, you could put in your 10,000 hours just banging away on your own, learning through failure, finding out 1,000 things that don’t work, until you finally hit the magic “10,000” hour figure and then maybe you start to succeed. 

Or you could copy a master. Work through the steps already laid out by someone who’s achieved success. 

MTTB is the best way to do that. Even if you ultimately decide to, someday, sell something other than MTTB products, the lessons you learn by copying the 21 proven success steps will help you achieve success in any online business. 

You can get your 10,000 hours in the hard way, or by taking the “shortcut” of copying the masters. 

It’s up to you.