Friday, August 22, 2014

Free VS. Paid, Is there a difference?

When most people look at marketing their businesses,
they think of traffic like this:
Paid Traffic
VS.
Free Traffic
Really though, there’s no such thing as “”free”” traffic when
marketing online. That’s a myth.
Yet, it holds a lot of people back from investing through
paid media. #BIG MISTAKE
(You’ll notice I said that paying for traffic is an investment,
not an expense!)
For instance, consider just one “”free”” way to grow your
business online.
You’ve got SEO, where you try to rank high in the search
engines for buyer keywords.
If you’re in the top 5, have a hot keyword you’re ranking
for, are getting a LOT of traffic, and have a converting
website, you’ll likely get some sales.
Maybe tons of sales. However, is that traffic really free?
Seems like it is, but the answer is a resounding NO.
For one, ranking a website these days isn’t easy, at all.
You’ve got to create the site, and most often, you’re
investing in services to get links back to your site with
a high page rank (PR).
And nowadays, there’s an important Social Aspect
involved in ranking your sites.
In order to get sales, you have to create AMAZING
content. All. The. Time.
I’ve got friends that spend hours, days, and even weeks
on just one blog post, not even knowing if it will generate
a single sale.
So the investment may not be pure money related. But
there’s always an expense. In this case, it’s mostly time.
Many hours slaving away at the keyboard, creating post
after post, hoping it’ll rank and get sales.
This method is very risky, because with one little stroke of
the finger, ye olde Google Masters can make your site go
from #1 to #1,000 in the search engine for apparently no
reason at all.
It happens all the time. Boom. Business gone.
So, a lot of this boils down to how much you value your
time.
Spend 8 hours creating a blog post that “”may”” get a few
sales. (A lot of times this works out to you making less
than $5 to $10 bucks an hour -or worse!)
Or, you can take the savvy choice, and look into paid
media.
Paid media isn’t as scary as it seems to many, and it will
give you massive leverage and opportunities to scale
your business up fast.
For instance, everybody knows that a “”buyer”” is 1,000X
better than a cold lead.
Well with paid media from places like Facebook, you can
target BUYERS, and get this, of your competitors!
THAT’S power my friend.
Anyways, if you haven’t started investing in traffic for your
business yet, what’s holding you back?
Resolve to try it out and stick with it. You can start on a
small budget, so there will be very little risk involved for
you. And likely, you’ll get addicted to it and the good
results you’ll start to have.
Of course, you do want to run advertising the right way,
and the more confidence that you have in something
to work, the more likely you will get into this.
That’s why the mttb system includes a full-on traffic
training.
You even get a traffic COACH!
Now this isn’t just generic info either.
You get specific traffic training from the top earners of this
business model. Exactly what’s working now for them.
All you have to do is learn the traffic secrets, and then go
out and do what they’re doing.
That makes it crazy simple for you to get started in growing
your business with paid media.

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