It’s a prestigious award given out to those in the world
of advertising, which is where Seinfeld got his start.
of advertising, which is where Seinfeld got his start.
In his brief Thank You speech, he lays down some
SERIOUS insights into the psyche of a buyer.
SERIOUS insights into the psyche of a buyer.
He starts off by saying that he loves advertising
because he loves lying. (He’s only half serious
here, remember, he’s a comedian!)
because he loves lying. (He’s only half serious
here, remember, he’s a comedian!)
What he’s really saying here and goes on to say is
that in advertising, everything is sold as the way
you WISH it was.
that in advertising, everything is sold as the way
you WISH it was.
And that people like that.
It’s the ‘feeling’ people get that they love so much.
It’s the feeling they get between the gap of seeing the
advertisement and owning the thing they’re about to
buy that makes them feel so happy.
advertisement and owning the thing they’re about to
buy that makes them feel so happy.
That’s ALL that 90% of people want.
“”Tell me it’s great, I don’t have to be happy all the time,
just give me this brief moment of happiness.”
just give me this brief moment of happiness.”
That’s where most people are, whether they realize it
or not.
or not.
And if YOU realize this, it can totally transform your
marketing and business.
marketing and business.
**Cough** Give people what they want! **Cough**
Paint the picture of what’s possible (It really is if they
take action), make them overjoyed, give them the
amazing feeling of the purchase.
take action), make them overjoyed, give them the
amazing feeling of the purchase.
And as Seinfeld revealed. This alone will make 90% of
your customers and list happy.
your customers and list happy.
(This is also by the way why you see serial buyers,
they buy how-to products day in and out for the
feeling, the experience of “what’s possible”. It’s
like crack to them.)
they buy how-to products day in and out for the
feeling, the experience of “what’s possible”. It’s
like crack to them.)
But, what if we could take it a step further than that?
What if we could actually deliver on the experience?
Now, only a set percentage of the market will stand
up and use what you give them, whether it be an
info-product or a set of P90X workouts, etc…
up and use what you give them, whether it be an
info-product or a set of P90X workouts, etc…
But that’s not your fault. You want to simply help those
that WANT to change their lives.
that WANT to change their lives.
You want to give them that HAPPY experience when
they buy, after they buy, and for years to come.
they buy, after they buy, and for years to come.
That’s how you create a 6-7 figure business, and it’show you have wonderful friendships…
…And, it’s how you change lives, yes, even yours.
You just don’t give them the happy feeling of buying.
You support, guide, and deliver on what you say.
You support, guide, and deliver on what you say.
Crazy thought, huh…?
If you need a system and WORLD to do this in,
then watch this brief presentation and decide to
get started as soon as you possibly can.
then watch this brief presentation and decide to
get started as soon as you possibly can.
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